Books that inspire to become an entrepreneur


Or will make you understand that it is better to do something else

John Sviokla and Mitch Cohen
the special people – creators


A STUDY BY SHARKS of consulting and auditing from PWC company, who decided to understand the reasons of the success of more than 120 billionaires. John Sviokla and Mitch Cohen call Mark Cuban investor, Sara Blakely founder of Spanx, Lululemon Athletica founder Chip Wilson and other rich men who have achieved everything on their own, Producers and in opposition to them they propose a concept of Performers. The Performers can succeed, but their capacity is limited, because they think in the usual framework. The Producers come up with something completely new and earn billions on it. However, all this knowledge is more useful for managers: the book rather teaches to recognize the “Producers”.

William Ury talks about the key to success in negotiations


William Ury, talkes about an important principle: before you negotiate with someone, you need to agree with yourself. Ury teaches that it’s typical to human’s nature to react against your own interests. To get rid of it, he offers 6 more rules: for example, do not judge yourself for thoughts and feelings, and try to understand them; focus on the present, take care of yourself no matter what others do or don’t do. Ury promises that his tips will help not only in the negotiations and in business, but in life in general.

Christine Carter about
how to cope with tasks
and to finally relax


HANDBOOK By EXPERTS ON HAPPINESS from University of California in Berkeley. Christine Carter tried not to collapse under the weight of routine: prioritizing, multitasking and careful selection of only effective methods. In The Sweet Spot Carter shares her experience, stories, referres to neurologists and psychologists, gives practical guidance. They say if you read it, it is possible to find this “pleasant spot” where life is not a burden, but a joy.

Megan McArdle about the benefits of failures


COLLECTION OF ESSAYS by a business school graduate and journalist. She’s sure that failures are useful if to fail wisely. McArdle looks at many failures from different areas: Mark Twain, Van Halen, and the 2008 crisis and Russia. In the opinion of McArdle, success is not the same that the absence of failures: failures are unavoidable, so learning to avoid them is useless, instead, you need to learn from them.

Greg McKeown about
how to focus on important things


McKeon depicts the image of a typical person, who is led to believe that it is necessary to cope with as much as possible tasks. Splitting his attention and efforts, such a person is unable to recognize the really important things, and therefore condemns himself to unhappiness. Essentialism means that sometimes you need to be able to say ‘no”, and carefully consider all the pros and cons. He briefly explains the essence of the paradoxical formula “less” means “more” and “more” in the conventional sense actually means “mediocre” – the book sets out the practical implications of this idea.

Russ Roberts about the lessons of happiness of Adam Smith


A SHORT RENDERING of the “Theory of Moral Sentiments” by Adam Smith with comments and anecdotes. Stanford professor Russ Roberts decided to interpret the first book of the Scottish economist, where he talks not about the invisible hand and the wealth of nations, but of human nature and ethics. Roberts is primarily interested in arguments about ambition and thirst for approval, that move man. Roberts shares his thoughts about the futility of owning an iPhone and tips on how to be good, loved and happy.